What is a graphic designer?
A graphic designer is someone who is professionally involved in the graphic design of printed matter such as brochures, book covers, flyers and business cards. He is also responsible for the design of (digital) products such as complete corporate identities and logos of websites.
In some cases, the functions of designers are different: someone who created the design is then called a graphic designer and the person who carries out the design is the graphic designer. Usually, however, the two terms refer to the same function.
What does a graphic designer do?
Graphic designers' work may include:
Designing advertisements in printed matter (including brochures, stationery, flyers, business cards, posters and roll-up banners), in particular in the field of layout (layout), typography (fonts and sizes, column width and line spacing), use of color, illustrations and photos
Manages the graphic design of websites (corporate identity and logo)
Taking care of the lettering of billboards,
Visual translation of brand and marketing strategy to corporate identity, campaign concepts, communication tools and digital media
Create newsletter templates
Create and edit images and / or videos
Monitoring the websites or other online or print media (for example, ensuring unity between design and image and text elements)
Graphic designers often work for marketing, advertising and communication agencies, graphic design agencies and printers. In addition, they can work as a freelancer for various clients.
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